Wine

Introduction

Both the Indian wine market and the indigenous wine industry are in their nascent stages, but growing by leaps and bounds. Fifteen years ago there was no locally made wine that was drinkable. Now there are three significant wine makers, all family-owned businesses, the Grovers, the Chougules, and the Samants. There is also great interest in wine makers from France, Italy, Australia, South Africa, America, and Chile to enter the Indian market.

Production area

The Indian wine market, mainly in the cities, is growing by leaps and bounds. The biggest consumption is in Bombay, Delhi, Bangalore, Pune, and the foreign tourist dominated state of Goa. Some Indian wine makers have also started importing foreign made wine and bottling and selling it here in India.

Growth promotional activities

With the government planning to showcase “Wines of India” across the globe. The Agricultural and Processed Food Products Export Development Authority (APEDA) are working out the strategy and the campaign will be finalized soon. India has recently received its first order for wine exports to the US and Indian wines were also being served in restaurants - both Indian and Western. The sources added the Kingfisher brand of beer was widely consumed in the US, Britain, New Zealand and the Southeast Asia and would also be included in the promotion campaign.

Stating that the promotion strategy would include analyzing the internal support mechanisms including easing tariff barriers for the liquor, the sources added, “the promotion campaign will target the US, the European Union, South Africa and Southeast Asia in a major way.”

Types

Vintage Wine, Table Wines, Sparkling Wine, Dessert Wines, Fortified Wines (port, sherry, Marsala, Madeira, etc or aromatic wines like Vermouth, Dubonnet, Lillet, Cynar, etc.) are the major types of Indian wine.